Amazon Sets Their Eyes on Brick and Mortar Retailing

Online retail giant Amazon is planning to open hundreds of bookstores across the country. The decision comes after the company’s success of its first store in Seattle just last year. Recent news has shaken competitors Barnes & Noble and Books-a-Million Inc., which have both spent years building up their retail presence throughout the country. Experts speculate on the possible ramifications this move can have on such companies, wondering whether either company can stay afloat. The E-commerce giant has already established its presence in the book market retailing online, and one can only wonder what it can do once its brick and mortar stores finally open up. Amazon reportedly plans to open 300-400 new stores nationwide according to Fox Business.

This strategy is not new for online retailers, in fact, Amazon joins an ever growing trend. Online retailers such as eyeglass seller Warby Parker, beauty subscription service Birchbox, and online fashion store Bonobos, have all expanded into the physical stores. As mentioned before, the online retailer has experimented with this move before. Just in 2014, Amazon launched an online physical bookstore in partnership with leading Italian bookstore chain Giunti. “You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400,” said General Growth Properties CEO Sandeep Mathrani. Although the number is substantial, sources believe Mathrani may have gotten his figures from Amazon real estate executives.

Amazon may model its stores’ business model after its Seattle store. The store carries thousands of books that are chosen based off of Amazon’s customer reviews, ratings, and of course, book popularity. The Seattle store also sells Amazon’s Kindle and Kindle fire, along with other associated products. “To give you more information as you browse, our books are face-out, and under each one is a review card with the customer rating and a review. You can read the opinions and assessments of’s book-loving customers to help you find great books.” says the company’s website. This strategy is meant to improve the customer experience, allowing customers an inside look at books before they are bought. Of course, prices online and in stores will remain the same throughout.

Amazingly, Amazon has even undertaken one-hour deliveries and same day drop-offs from its warehouses in over twenty cities and multiple markets. The use of mini warehouses throughout the country can surprisingly reduce overhead costs suggest reports.Whatever Amazon is planning, they are sure to do it with the intention of seeing huge returns. Stay posted. If you liked this post and would like to read more, check out my blog for more tech news and info. Thanks for reading!