Online Retailers, Are You Treating Your Store Right?

Online retailers tend to neglect their e-commerce stores once they’ve launched them. This is a huge mistake. Where your customers are concerned; your online store, is a ‘real’ store. It’s simply not enough to update inventory! Look at it this way, if yours was a tangible store, located among many well maintained competitive stores; its appearance would matter to you. You would paint it each year, dust and polish its windows each day, and decorate it for Christmas. You would do that because promotion is essential in order to maintain healthy brands. Promotion increases store traffic and sales. Well, your online store requires the same attention. Below are just a couple of ideas on turning this around.  Get Creative!You’ve got to keep the web design in your retail store looking fresh and fantastic. So change it around each year. You don’t need to do a complete design overhaul; sometimes small, relatively inexpensive changes make a huge difference. For instance, you could change the background animation of your website. Keep in mind that your competitors are likely to have super deals during the holidays in order to build consumer loyalty. So brainstorm in advance in order to make sure the deals you offer are better!  Get Techy!Make tried and tested online marketing strategies work for you. For example, search engine optimization (SEO) and pay-per-click (PPC) advertising boosts sales. So make sure you use them. You can use fantastic free tools like Google Analytics to keep tabs on customer behaviour in your store. For example, if your customers visit some sections/pages more often; have links to your new deals and loyalty...

The 2016 Consumer Electronics Show

Just last week hundreds of thousands of people flocked to Las Vegas, Nevada for the 2016 Consumer Electronics Show. Each year industry professionals and companies look to showcase their innovation to a global market at this internationally renowned technology trade show. CES has been the debut platform for countless products since the first show in 1967. Video cassette recorders (VCR), Compact Disc Players, Digital Versatile Discs (DVD), and Blu-ray Discs all premiered at The Consumer Electronics Show. It was yes another year of fascinating technology at CES, that’s sure to revolutionize our lives for years to come. UK based company, Intelligent Energy, debuted some electronic prototypes of theirs at this year’s CES show. They weren’t selling a product, rather they were showcasing a new technology that provides a solution to the predicament of short-lived battery life. Intelligent Energy modified iMacs and iPhones with small drill holes on their exterior that essentially act as “breathing” holes for the device. Each device included a fuel cell which was embedded into the preexisting hardware. The chemical reaction of the oxygen taken in from the “drill holes”, in addition to the release of hydrogen inside the fuel cell, then produces energy to power the device. Intelligent Energy claims the reaction produces enough energy to power a phone for up to a week with regular use. Their initiative is to alleviate consumers from the constraints of pre-existing energy sources. Rather than carrying around portable chargers for your devices, in the event that it dies before the end of a long day, you can simply fuel up for the week and you’re good to go!...